There are hundreds of brokers in India with different brokerage plans. Discount brokers are far ahead of their traditional rivals in terms of lowest brokerage plans.
But all the discount brokers have not been able to satisfy their clients and attract more with the lowest brokerage plans. Other services like advanced trading platforms , better customer services, transparency, etc have to be there.
Why?
- Zerodha is a technology based financial services company and a Depository Participant. So, they have amalgamated technology and broking services in an innovative, effective and user friendly way..
- Zerodha charges very low:
- 0.01% or Rs 20/- whichever is lower per executed order for equity, Commodity and Currency for Intraday and
- NO brokerage for Delivery.
- Platforms: They have a number of Platforms with various information and services;
- Kite: It is the most used platform for placing orders by the clients. The service is available for web/android/ios. It is a full fledged HTML5 trading platform with streaming market data, various advanced charts and features
- Pi: This is a free heavy software for Desktop with charts, indicators. One can automate trades using other facilities.
- Advanced order types like bracket order, cover order, trailing stoploss, etc are the USPs of these platforms.
- Varsity: Zerodha doesnot provide research tips to its clients . Rather they have this knowledge platform which provide necessary knowledge on basics of stock market, fundamental & technical analysis, risk management, taxation and many other aspects in a simple language.
- TradingQnA: This is an interactive community of Zerodha clients. Here all the queries and clarifications on Zerodha facilities are discussed and even the CEO writes here.
- Pulse: This is a platform for news that may have impact on stock market.
- Open Trade: This is a unique platform where one can get real time trade update from profitable traders which may improve trading style of a clients.
- COIN: This is a unique platform for investing in Mutual Funds. One can invest in more than 2000 MFs on direct mode that helps clients avoid paying upfront and trailing commissions. One can keep MF on Demat and easily start, modify and stop MF. It is also easy for profit and loss statement as well as taxation.
- No cash transaction is done on Zerodha. For easy fund transfer there are IMPS, RTGS and NEFT services.
- Account opening charges: Demat and Trading-Rs 300/- and Commodity-Rs 200/-.
- They have multilingual customer service across the country via mail/sms and phone
- Account opening is very easy and quick with Aadhar.
So, in all respect Zerodha is in a better place as a broker who can satisfy a client.