Let’s share some facts that are I found already on public domain.
- Zerodha started their journey from Bangalore in 2010 as the first discount broker in India.
- Zerodha offers CDSL Depository Services through Zerodha Securities Pvt Ltd. (Earlier they used IIFL)/Check here:Central Depository Services (India) Limited
- Check their SEBI Registration No.:National Stock Exchange of India Ltd.
- They have already achieved milestones in the field
- Economic Times “Startup of the Year (Bootstrap) 2016”
- BSE / D&B Emerging Brokerage Award, 2014 & 2015
- CII Emerging Entrepreneur 2014
- They have already got more than 3.5 lakh clients and the number is going up leaps and bounds.
- They are the largest discount broker in India.
- They are the fastest growing broker in India.
- They are on of the most searched brokers on google.
Despite all these aspects, Zerodha faces rumours from its competitors and this happens when one is emerging to be a leader.
The same question may be asked in case of each and every broking company in India because all of them are licenced and monitored by the same Govt Authority like RBI, SEBI, NSDL/CDSL, NSE, BSE, MCX, etc.
How may these questions arise ?
- In the first place, Zerodha brokerage pattern may have been too unique to handle for the existing market players. Existing brokers wondered how can a broker run a business on such a low or no. brokerage. But they are thriving and they have no debt in the market till date. They are growing day by day.
- Secondly, it was unbelievable that investors will take Zerodha seriously because they don’t provide research calls or tips. Another thing is that they don't provide trading set up in their offices unlike existing full service brokers. But investors have showed faith in their trading platforms and services. And now they have nearly 4 lakh clients.
- Obviously there are competitors in the market. Every body wants to grow more and more and there is nothing wrong in it. But very few know how to make a line shorter without erasing it. They don’t know how to draw a longer line that will eventually make the contestant smaller. So, some people ask such questions to create a bad impression. There should be healthy competition.
But the investors have nothing to worry. They can easily have faith in Zerodha and in all their competitors as well.
Those who are finding a technology based broker who charges very low and offers quality service, they can open Demat and trading accounts with Zerodha :Open an online trading and demat account with Zerodha and enjoy the lowest brokerage