Today almost all brokers have provisions that allow the clients to trade on their own. People are more technology friendly with the advancement of science and technology in the modern age. So, people can easily handle their investment platforms on their own.
Keeping all this in mind traditional broking houses have been facing tough fights from a new category of brokers i.e. discount brokers like Zerodha, Fyers, Samco, RKSV, Traderjini, etc who are mainly providing advance trading platforms with other user friendly reporting and customer care services and that on very low charges.
- Of all discount brokers, Zerodha is the first discount broker in India who are now the largest and the fastest growing one also with 6 + lakh customers and 5% trading on BSE, NSE and MCX.
- They have 900+ strong support team for clarifications of clients through sms, mails and calls on different languages.
- They have platforms like Varsity, Z Connect, Pulse for knowledge, update and market info. And for transactions and reports they have Q and Quant. All are user friendly.
- They donot provide investment tips.
- They have very advanced and user friendly Platforms for trading and investing. Kite is a full fledged HTML5 trading platform with streaming market data, advanced charts, an elegant UI, and more easily seamlessly on your Android and iOS devices. Pi is their desktop trading application built by Tradelab. Trading, charting, scripting, and analysis, all rolled into a Windows desktop trading platform. Coin is a platform for buying mutual funds online, completely commission-free, directly from asset management companies.
- The USP of their facilities is their attractive brokerage plan:
Intraday: 0.01% or Rs 20/- whichever is lower per executed order.
Delivery: Rs 0. Yes, it is Nil for Delivery.
They are technology based broker and it is even advanced in case of account opening also. One can open account online very easily with Aadhar, PAN and Bank details.
So, Zerodha is one of the best brokers who allows you to trade yourself.